The Case Maker™

Presenting a business case to your own Executive or Board? Presenting a corporate case to a client?

Being competent in your job is one thing, but to be able to present an important argument successfully or drive home a point with an insightful presentation is another!

Giving an effective presentation is as much a challenge for many managers and technical experts as it is for the organisation as a whole. Many senior leaders complain that their business experts know the trade well, but cannot make a strong persuasive presentation that sells the case across the audience to clients and other internal and external stakeholders.

If your managers and technical experts need to master the tricks of this trade and impress their bosses, peers, subordinates, and clients with engaging and persuasive presentations, The Case Maker™ is just the workshop your organisation needs.

The Case Maker™ helps develop and present your thinking and ideas convincingly.

Why it is so important!

Being competent in your job is one thing, but to be able to present an important argument successfully or drive home a point with an insightful presentation is another!

Giving an effective presentation is as much a challenge for many managers and technical experts as it is for the organisation as a whole. Many senior leaders complain that their business experts know the trade well, but cannot make a strong persuasive presentation that sells the case across the audience to clients and other internal and external stakeholders.

If your managers and technical experts need to master the tricks of this trade and impress their bosses, peers, subordinates, and clients with engaging and persuasive presentations, The Case Maker™ is just the workshop your organisation needs.

Learning Objectives

The 2-day The Case Maker™ workshop trains your managers how to:

  • Build a case with tight, logical and convincing arguments;
  • Conceptualise and structure informative and persuasive data-rich cases;
  • Analyse topics in less than 5 minutes, using a simple Yellow Circuit™; and
  • Understand and apply the principles of data presentation.

Content

Session 1: Frame

When presenting a case or data, it is essential to frame the context and message to suit the audience. In Frame, managers learn how to frame the situation, challenge, and message, and then test these frames against the knowledge, receptivity, psychological, and demographic profiles of their audience. An ounce of good framing saves a pound of reframing.

Session 2: Structure

Here, managers learn to structure their presentations coherently and logically. They learn how to do this using evidence-based arguments, logical patterns, and stories.

Session 3: Anticipate

All it takes are a couple of poorly handled questions to unravel a good presentation. Managers learn to avoid this by using a spreadsheet to systematically anticipate, analyse, and prepare for questions. The earlier three processes are iterative – anticipating questions might lead to modifications to the frame and structure of cases.

Session 4: Present

While there is a lot of overlap between framing/structuring a case and then presenting it, there are subtle but important differences. Here, managers transform their thinking flow into a presenting flow. They learn to make the Opening and Closing of their presentation strong, credible, and action-driven.

Session 5: Visualise

The case is done; now for the finer details. Managers export their cases from our proprietary tool (software) directly into separate Microsoft PowerPoint™ slides – all neatly organised from start to finish. This eliminates the need to re-type or copy and paste thereby saving precious time. Managers then learn about SmartArt and how to use conceptual diagrams and images appropriately.

Session 6: Script

This is a post-workshop activity. Participants learn how to prioritise their scripting based on available time. An important tip managers get is the use of key phrases.

Session 7: Additional Resources

Participants will also receive:

  • The People Potential proprietary The Case Maker™ tool (helps managers to export their cases from the software tool directly into Microsoft PowerPoint™ slides)
  • Peer and Trainer coaching throughout the workshop
  • Exercises for immediate application

Target Audience

Managers and technical experts who need to communicate their ideas convincingly to business leaders

Duration

Two day workshop is followed by up to 90 day online learning resources and support. There is an optional one day recall workshop if required, where participants can rehearse their presentations and discussion skills.

Maximum Participants

Ten to Sixteen participants